Hats for Hope

Hats for Hope is a movement to raise awareness for brain cancer in Canada.

Of the 27 people diagnosed with a brain tumour every day in Canada, 8 of those will find out they have brain cancer. Malignant or not, brain tumours are life-altering and treatment options are limited and often invasive.

Hope, however, is limitless.

Together let’s share some HOPE!

Thank you for joining us on October 24, 2021, and recognizing Brain Cancer Awareness Day by wearing your hat and spreading hope.

Hope through research.
Hope through support.
Hope for a cure.

Read Vivian’s Story

Vivian Hicks
Musician, rising star!

About Hats for Hope

It all started back in 2018…


Brain Tumour Foundation of Canada had the House of Commons declare October 24,

the very first Brain Cancer Awareness Day in Canada.

It also marked the very first Hats for Hope campaign, which saw Canadians put on their hats in support of brain cancer awareness, posting photos on social media with the hashtag, #HatsforHope.

In 2019 and 2020, Brain Tumour Foundation of Canada took it a step further, selling thousands of Hats for Hope toques, raising funds as well as awareness. The campaign was a huge success, reaching millions of people on social media.

Now, we have a unique and custom toque, not available anywhere else, and we are looking forward to seeing everyone’s posts on Brain Cancer Awareness Day October 24 – or any day during International Brain Tumour Awareness Week, October 30 – November 6, 2021.

Don’t forget to wear a hat, take a photo, and share it using

the hashtag #HatsForHope and tag @braintumourfdn.

2021 Hats for Hope Toque

Our 2021 HatsforHope toques are now sold out!
Thank you so much for all your support.

Sold Out

Brain Cancer Awareness Day

October 24, 2021

International Brain Tumour Awareness Week

October 30, 2021 – November 6, 2021

Mark your calendar and help us rally the community!

Organize a #HatsForHope Team Toque Day – work with your office, school, team mates, or friends to wear hats and collect funds to provide hope to Canadians affected by a brain tumour. Be sure to share them using #HatsForHope!

Get Involved Canada! Purchase, Pass and Post for Hope!


Buy a #HatsforHope toque and wear it proudly knowing you’re helping raise awareness of brain cancer in Canada. Thanks to our distributor New Era Grafix, proceeds from every toque sold are being donated to Brain Tumour Foundation of Canada to continue our important mission to find the cause of and cure for brain tumours and brain cancer.


Pass a #HatsforHope toque and help raise hope and needed funds. Already have a coveted #HatsforHope toque? Buy a new #HatsforHope toque and pass it to a friend, inviting them to post a selfie too! You can share hope together on October 24, 2021. Pass your hat to family and friends and fill it with donations. Host a #HatsforHope Facebook fundraiser or invite donations here.


Wear a hat, any hat, and Post a photo of yourself wearing your toque to social media October 24, 2021 using the hashtag #HatsforHope and tagging @braintumourfdn.

We can't wait to see your posts!

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