Hats for Hope

Hats for Hope is a movement to raise awareness for brain cancer in Canada.

Of the 27 people diagnosed with a brain tumour every day in Canada, 8 of those will find out they have brain cancer. Malignant or not, brain tumours are life-altering and treatment options are limited and often invasive.

Hope, however, is limitless.

Together let’s share some HOPE!

Thank you for helping us raise awareness for Brain Cancer by wearing your hat or hoodie, and spreading hope.

Hope through research.
Hope through support.
Hope for a cure.

A message from our ambassador – Chris Hadfield

Colonel Chris Hadfield
Astronaut, Author, and Space Advocate

About Hats for Hope

It all started back in 2018…


Brain Tumour Foundation of Canada had the House of Commons declare October 24,

the very first Brain Cancer Awareness Day in Canada.

It also marked the very first Hats for Hope campaign, which saw Canadians put on their hats in support of brain cancer awareness, posting photos on social media with the hashtag, #HatsForHope.

Since 2019, Brain Tumour Foundation of Canada sold thousands of Hats for Hope toques, raising funds as well as awareness for brain cancer. Over the years, the campaign helped reach millions of people on social media.

Get Notified when our 2024 campaign is launched!

Our unique and custom toque and hoodie is not available anywhere else. We are looking forward to seeing everyone’s posts on Brain Cancer Awareness Day October 24, during International Brain Tumour Awareness Week, October 28 – November 4, 2023 or any day of the year!

Don’t forget to wear a hat or hoodie, take a photo, and share it using

the hashtags #HatsForHope and #HoodiesForHope and tag @braintumourfdn.

Toque or our NEW cozy hoodie!

Get Notified

Brain Cancer Awareness Day

October 24, 2023

International Brain Tumour Awareness Week

October 28 to November 4, 2023

Mark your calendar and help us rally the community!

Organize a #HatsForHope or #HoodiesForHope day – work with your colleagues, school, teammates, or friends to wear hats and hoodies and collect funds to provide hope to Canadians affected by a brain tumour. Be sure to share them using #HatsForHope and #HoodiesForHope!

Get Involved Canada! Purchase, Pass and Post for Hope!


Buy a #HatsforHope toque or our new #HoodiesForHope, and and wear it proudly knowing you’re helping raise awareness of brain cancer in Canada. Thanks to our distributor New Era Grafix, proceeds from every toque and hoodie sold are being donated to Brain Tumour Foundation of Canada to continue our important mission to find the cause of and cure for brain tumours and brain cancer. Get Notified today!


Already have a coveted #HatsForHope toque or #HoodiesForHope? Buy a new toque or hoodie and pass it to a friend, inviting them to post a selfie too! You can share hope together on October 24, 2023. Pass your hat to family and friends and fill it with donations. Host a #HatsForHope or #HoodiesForHope Facebook fundraiser or invite donations here.


Wear your #HatsForHope toque or your #HoodiesForHope, or any hat or hoodie, and post a photo of yourself on social media October 24, 2023 using the hashtags #HatsForHope and #HoodiesForHope. Don't forget to tag @braintumourfdn.

We can't wait to see your posts!

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